Kristina Mueller / Creative

Adidas Pure Boost X Brand Film

For the launch film of the Pure Boost X Women's running shoe for adidas, the goal was to showcase the radically redesigned shoe that featured exceptional comfort and cushion for the hard surfaces of city and street training. 

To highlight and engage our target, we chose to showcase women athletes in the beautifully frenetic and inspiring cacophany of the city.

Role: Art Director
Client: adidas
Agency: Sockeye
Writer: Kimberly Harrington