Air + Style Brand Identity
Air + Style is Shaun White’s annual global music and snowboard festival, in Beijing, Innsbruck, and LA. A+S needed a cohesive brand identity to unify digital, print, and on-site communications to could be easily adapted.
The challenge was to create a unique identity using disperate imagery from a wide range of artists and athletes.
We created a unique logotype that could be refreshed in conjunction with the heritage Air + Style emblem. My role as Creative Director was to lead a small team of art directors and motion designers to create, present, and deliver the final brand identity and toolkit.
Air + Style is Shaun White’s annual global music and snowboard festival, in Beijing, Innsbruck, and LA. A+S needed a cohesive brand identity to unify digital, print, and on-site communications to could be easily adapted. The challenge was to create a unique identity using disperate imagery from a wide range of artists and athletes.
We created a unique logotype that could be refreshed in conjunction with the heritage Air + Style emblem. My role as Creative Director was to lead a small team of art directors and motion designers to create, present, and deliver the final brand identity and toolkit.
