Kristina Mueller / Creative

Air + Style Brand Identity 

Air + Style is Shaun White’s annual global music and snowboard festival, in Beijing, Innsbruck, and LA. A+S needed a cohesive brand identity to unify digital, print, and on-site communications to could be easily adapted. The challenge was to create a unique identity using disperate imagery from a wide range of artists and athletes. 

We created a unique logotype that could be refreshed in conjunction with the heritage Air + Style emblem. My role as Creative Director was to lead a small team of art directors and motion designers to create, present, and deliver the final brand identity and toolkit.
Agency: B-Reel LA
Role: Creative Direction
Art Direction: Jim Olofsson