Chevrolet Global Advertising
Part an initiative to refresh Chevrolet’s overall narrative and visual approach based on
a new strategic approach to their global advertising mantra ‘Live Forward’.
Role: Art Director
Client: Chevrolet
Agency: Goodby, Silverstein & Partners
ECDs: Larry Frey, Linus Karlsson, Ralph Watson
Part an initiative to refresh Chevrolet’s overall narrative and visual approach based on
a new strategic approach to their global advertising mantra ‘Live Forward’.
a new strategic approach to their global advertising mantra ‘Live Forward’.
Role: Art Director
Client: Chevrolet
Agency: Goodby, Silverstein & Partners
ECDs: Larry Frey, Linus Karlsson, Ralph Watson
Client: Chevrolet
Agency: Goodby, Silverstein & Partners
ECDs: Larry Frey, Linus Karlsson, Ralph Watson
