Kristina Mueller / Creative

Brand Marketing

IFC Brand Identity Relaunch

Fifteen years after the launch of The Independent Film Channel, the brand was in need an identity refresh. As part of a small creative team tasked with recreating an entire brand— from a new logo, to a full toolkit for on-air packaging, and promo art direction, our team set out to demonstrate the ethos of the brand’s new tagline, “Always On. Slightly Off.” 

Role: Senior Art Director
Agency: Afternoon, Inc.
Client: Independent Film Channel