Kristina Mueller / Creative

Jaguar Global Advertising Campaign

In 2005, car advertising across the board was staid and predictably boring. Jaguar had just redesigned its entire fleet of cars and was looking for a reinvigorated approach to correspond with the updated and modernly sleek aesthetic of the new body styles. Making “beautiful, fast cars” has always been Jaguar’s internal mantra.

We took that core belief and reinvigorated the brand by weaving modernity, lifestyle, and speed all together into a global advertising campaign that spanned across OOH, film, digital, experiential and point-of-sale. The campaign ran for four years and revolutionized the category of automotive advertising.

Agency: Havas NY
Role: ACD
ECDs: Alicia Johnson, Hal Wolverton
Bronze, 2008 Cannes Lions
Bronze, 2007 Clio Awards