Kacey Musgraves Christmas Special
Modeled after an old-school variety-style Christmas special, Kacey Musgraves wanted to reinvent this format with a modern spin and uniquely “her”. Special guests included Lana Del Rey, Zooey Deschanel, Kendall Jenner, Leon Bridges, The Rockettes, amongst many others.
Agency: Amazon Studios
Role: Creative Direction
Art Direction: Jordyn Brenner
To market the show, our team created every element from scratch beginning with a custom typeface moving on to develop a 360 campaign with elements ranging from key art to national digital outdoor media, as well as a social toolkit customized for each guest.
Modeled after an old-school variety-style Christmas special, Kacey Musgraves wanted to reinvent this format with a modern spin and uniquely “her”. Special guests included Lana Del Rey, Zooey Deschanel, Kendall Jenner, Leon Bridges, The Rockettes, amongst many others.
Agency: Amazon Studios
Role: Creative Direction
Art Direction: Jordyn Brenner
To market the show, our team created every element from scratch beginning with a custom typeface moving on to develop a 360 campaign with elements ranging from key art to national digital outdoor media, as well as a social toolkit customized for each guest.
OOH: Wild Postings
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Key Art
Key Art
OOH: Digital Billboards
Social
Digital
