Kristina Mueller / Creative

Kacey Musgraves Christmas Special

Modeled after an old-school variety-style Christmas special, Kacey Musgraves wanted to reinvent this format with a modern spin and uniquely “her”.  Special guests included Lana Del Rey, Zooey Deschanel, Kendall Jenner, Leon Bridges, The Rockettes, amongst many others. 

Agency: Amazon Studios
Role: Creative Direction
Art Direction: Jordyn Brenner

To market the show, our team created every element from scratch beginning with a custom typeface moving on to develop a 360 campaign with elements ranging from key art to national digital outdoor  media, as well as a social toolkit customized for each guest. 

OOH: Wild Postings

Key Art

OOH: Digital Billboards