Kristina Mueller / Creative

Nike Young Athletes Brand ID

A voice and vision brand book to re-establish Nike’s division of youth athletic apparel and products. Our goal was to communicate that young athletes take sport every bit as serious as any adult athlete, while still celebrating the genuine nature of the way kids play.

The photo direction used a fresh reportage approach and incorporated custom illustrations and answers from the young athletes.

Client: Nike
Art Direction
Creative Direction:
Ibrahim Hasan
Photography: Joost Vandebrug