Kristina Mueller / Creative

T-Mobile Superbowl Spot

T-Mobile’s brief for the 2017 Superbowl was to let the country know they were all encompassing carrier of unlimited data with  the broadest range of coverage, far surpassing its competitors. Our task was to devise a break out concept to demonstrate these abilities to the Superbowl audience.

We chose the lovable duo of Snoop and Martha, a pair that had just launched their VH1 show, but was not yet a character beloved in the advertising world – yet.  In the spot they explain in their own way how T-Mobile was in fact all that and a baggie of...

Agency: Publicis Seattle
Role: Art Direction
Writer: Tatum Shaw