Adidas
Pure Boost X Brand Film

 

Agency: Sockeye   Role: CD / AD   Writer: Kimberly Harrington

To announce the launch of the Pure Boost X Women's running shoe for adidas, we wanted to highlight how the energy of the city inspires street runners to push their training further. Gleaning insights from feedback from runners, we found that they often admitted to running further or faster if they were in the presence of other runners.