Shaun White Enterprises
Air + Style Brand Identity


Agency: B-Reel    Role: Creative Lead   Team: Jim Olofsson

Shaun White’s global snowboard and music festival, which takes place in Beijing, Innsbruck, and Los Angeles, needed a cohesive brand package to unify digital, print, and on-site communications that could adapt globally. We created a complete refresh of their identity and collateral, including a unique logotype and animation for the 2016 + 17 season.