Shaun White Enterprises
Air + Style Brand Identity
Agency: B-Reel Role: Creative Lead Team: Jim Olofsson
Shaun White’s global snowboard and music festival, which takes place in Beijing, Innsbruck, and Los Angeles, needed a cohesive brand package to unify digital, print, and on-site communications that could adapt globally. We created a complete refresh of their identity and collateral, including a unique logotype and animation for the 2016 + 17 season.