Jaguar
Global Advertising Campaign

 

Agency:  Havas NYC    Role: ACD   Team: Donjiro Ban, Patrik Bolecek, Neil Gust   ECDs: Alicia Johnson + Hal Wolverton

Making “beautiful, fast cars” has always been Jaguar’s central focus. We took that core belief and reinvigorated the brand by weaving modernity, lifestyle and speed together in a “gorgeous” harmony, spanning executions across outdoor, film, print, and digital media. The campaign spanned six years and garnered massive attention, awards and completely revolutionized the automotive advertising category.

Awards:
 2007 + 2008 Clio TV Bronze
2010 AICE Design Award mention

 
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