musical.ly
Summer Music Tour Brand Identity

 

Agency: collab   Role: Creative Direction   Illustration: Cari Vander Yacht

musical.ly is a digital app experience gaining a huge following amongst a young audience. musical.ly's core mantra is to support a positive and welcoming social media environment for teenagers to create their own music, dance or comedy videos. To kick off a summer music festival, sponsored by musical.ly, we created a cohesive identity package, including a custom logo, animation, photographic treatment system, and icon library to be used across print, OOH, and digital media.

the musical.ly tour

 
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