Summer Music Tour Brand Identity


Agency: collab   Role: Creative Direction   Illustration: Cari Vander Yacht is a digital app experience gaining a huge following amongst a young audience.'s core mantra is to support a positive and welcoming social media environment for teenagers to create their own music, dance or comedy videos. To kick off a summer music festival, sponsored by, we created a cohesive identity package, including a custom logo, animation, photographic treatment system, and icon library to be used across print, OOH, and digital media.

the tour