Target
Target Baby 360° Advertising Campaign

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Agency: 72 + Sunny    Role: Senior AD    Writer: Jennie Hayes    CDs: Jan Livingston,  Bekah Sirrine

Concept, art direction, and identity design of a big idea conveying Target’s point of view to new parents. Adventures was the winning pitch, showing Target as new parent’s closest ally as they chart their course. 

 
 
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