Nike Young Athletes Tone and Vision Book

Agency: Nike Brand Marketing  Role: AD    Writer: Jenny James    CD: Ibrahem Hasan    Photography:  Joost Vandebrug


A voice and vision mini-book to help guide and establish the refresh of Nike’s division of youth athletic apparel. Our goal was to communicate that young athletes take sport every bit as serious as any adult athlete, while still celebrating the brilliant and goofy side of the way kids play.